This commercial made both Allison and me cry. Have you seen it? What do you think?
This is the first commercial in Wells Fargo’s #WhyIWork campaign. This post on Ad Age says that Wells Fargo “wanted to create a more personal connection with consumers and highlight why people actually work.” I know. After all that we’ve gone through with big banks recently, it sounds a little like bullshit. We’re cynical and jaded, aren’t we? Banks don’t care about us! They don’t want a personal connection! All they want is our money.
But, here’s the thing. I am totally taking my cynical hat off for this one. Many of us, when asked to describe why we work, would share an answer that has something to do with our family. I am beyond elated that, in Wells Fargo’s attempt to connect with consumers (whether the connection is authentic or not), they have dared to travel outside of the traditional family box. They have taken a stand that they intend to hawk their wares to all kinds of families. So there.
I can say that, as a interracial, lesbian, adoptive family, I have never ever ever seen a family that looks anything like mine on a major commercial. Big bank or not, I think this is really friggin’ cool. Thanks Wells Fargo.